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Fractional VP Strategy & Growth for SaaS scale-ups
Great features ship, and the business impact never lands. I tie your roadmap to your P&L, then help your team run the plan: strategy, business planning, go-to-market and Product-Led Growth, measured in revenue rather than in releases.
112%
14months
31%
Revenue from roadmap betsvs features shipped
Where revenue leaks
Lost deals and churn, by cause
Your main problems
Six problems I keep meeting in SaaS leadership teams, seen from the CEO’s, the product leader’s and the revenue leader’s seat.
Each one points to the work that fixes it.
Roadmap = budget−30 % cut
| Line | Return | Payback |
|---|---|---|
| Billing export | €€€ | 4 mo |
| Guided onboarding | €€ | 5 mo |
| Dark mode | ? | cut |
| VIP request | ? | cut |
Your roadmap is a budget, and nobody checks what each line returns.
See the Strategic AdvisoryFeature adoptionD+60
Pre-release
Adoption gets a target and an owner before release, not after.
See the DiagnosticLost deals, by reasonwin/loss
Rival #1
The status quoThe buyer cannot see why you, and why now. The status quo wins by default.
See the Positioning SprintThe engine
Owned demand
Acquisition cost rises with every quarter, and it eats your margin.
See the PLG AcceleratorOne discipline, one owner
| Discipline | Owner | Proof |
|---|---|---|
| Positioning | PM | Win rate |
| Launches | LP | Adoption D+30 |
| Pricing | RV | Margin per plan |
Product and the business plan point in different directions, and every decision slows down.
See the Strategic AdvisoryActivationfirst value
Base expansionNRR
The money is in the customers you already have. We wire activation to expansion.
See the DiagnosticHow to fix it?
Every chapter of the work is a discipline someone in your company must own, whether or not you have product marketers.
I help you see which ones hold, and fix the ones that leak.
Market map
PriorityA
urgent, big enoughTriggers
Product-led
€Partners
€€Sales
€€€The whole P&L
the channel sets both lines
Feature adoptionD+60
Pre-release
Exports take an hour.
Sales × 7We redo it by hand.
Support × 4We check it twice.
Success × 2Decision
Auto export in Q112 signals, one call→ roadmapAltitude by rocket.pm
Altitude scores your product-to-business skills, or your team’s, on each discipline: ten statements each, about 45 minutes, in several sittings if you like. You leave with a level, a plan and a card worth sharing.
Your name
I speak sprint with your product team and payback with your CFO. Fifteen years across Product, Product Marketing and Strategy, always on the seam between the two.
Every line on it is money allocated.
Move the sliders to see how much of yours is funded without a revenue case.
people
%
Assumes a loaded cost of €100k per person and per year in the product team.
A strategy executive in your leadership team, without the full-time hire. Business plan, board materials, governance and growth, tied to the P&L.
Part-time, over several monthsStart hereA clear diagnosis in days, not months. Where your product leaks revenue, the three bets to fund next, and a plan your team can run.
A few daysFocusStrategic Advisory, Positioning Sprint and PLG Accelerator: one problem, one owner, a fixed scope.
Weeks, not quartersFounders, product and marketing leaders, from seed to Series A. Their words, unedited.
Mathieu’s strategic diagnosis was a real moment of acceleration for us. In just one week, we had a clear roadmap and concrete actions for attacking our market. Three months later, our conversion rate had risen by over 40%.
+40%
What makes Mathieu different is his ability to combine strategic vision with concrete action. The diagnosis gave us both a clear vision of “where to go” and “how to get there”. A precious time-saver for an early-stage start-up like ours.
Mathieu’s methodology is highly effective. In three days, we not only identified our conversion problems but also obtained a precise action plan to solve them. Exactly what we needed.
In just a few days, Mathieu was able to help us identify areas of growth for our product. The solutions were right in front of us, but we’d never have been able to identify them without an outside, expert eye.
Mathieu’s intervention enabled us to clarify our positioning in just one day. We had lots of ideas but lacked focus - now we know exactly which segment to target and how to differentiate ourselves.
rocket.pm engagementsEngagements delivered for ThigaIn-house roles
The book’s five convictions
It invests the company’s scarcest resource, which is time. Time is money, and money owes a return. My book, From Product to Profit, rests on five convictions. Every chapter traces back to one.
Revenue is designed, not hoped for. Charge for the thing that rises when the customer wins.
The status quo is your biggest competitor. Most deals are lost to “let’s wait”, not to a rival.
Distribution is part of the product. The better product loses to the better-distributed one.
Activation sets the ceiling. Stop measuring launches. Start measuring landings.
Evidence beats opinion. A dashboard reports; a loop decides.
Check your inbox.
I sent a link to your email. One click on it confirms your address, and you are on the list.
If your product shines for your users but not yet for your business results, tell me where you are.
