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PLG Accelerator

Make your product your best salesperson.

Your acquisition cost keeps rising. Free users do not turn into paying customers. Every new point of growth seems to need another salesperson. Product-Led Growth changes that, when it is designed as a business strategy and not as a pricing trick.

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SprintA focused programme · activation, conversion, retention

Product-led funnel · last cohort

Sign-ups12,400

100 %

Activated4,712

38 %

Leak: no first value in week one

Paying744

6 %

Leak: upgrade path hidden

Expanded248

2 %

Leak: no expansion in packaging

CAC payback

22months

+6

Sounds familiar?

When growth depends on ad spend and headcount, every new point of it costs more than the last, and long, costly sales cycles slow it down further.

Growth rented at ad auctions

Acquisition cost rises with every quarter, and it eats your margin.

Read the discipline

Free users who never pay

The money is in the customers you already have, and they stall before the first moment of value.

Read the discipline

Growth that waits for a salesperson

The best product loses to the best distributed one. Every new point of growth needs another hire.

Read the discipline

PLG is a business strategy.

Most companies treat Product-Led Growth as a freemium plan or a new onboarding screen. It is a shift in how you think about growth, team structure, ownership and how fast you learn. If you cannot test fast, you cannot learn; if you cannot measure impact, you cannot prioritise. And it only works when product, marketing and pricing speak the same language.

  1. 01

    Decide the model

    Product-led, sales-assisted or through partners, for your product, your deal size and your economics.

  2. 02

    Find the leaks

    Across acquisition, activation, conversion and retention, with a number attached to each.

  3. 03

    Fix them in the product

    The first moment of value, the upgrade path, the packaging that makes expansion natural.

  4. 04

    Test and measure

    Fast tests, measured impact, then the next priority.

What you get.

  • 01

    A PLG strategy built for your context

    A plan that fits your product, your market, your deal size and your business goals. Some products should be product-led. Some should combine it with sales or partners.

  • 02

    A product that sells

    The product becomes the place where free users turn into paying customers: the first moment of value, the upgrade path, the packaging that makes expansion natural.

  • 03

    A funnel without leaks

    I find and fix the friction points across acquisition, activation, conversion and retention, with a number attached to each.

Who it is for.

Software companies whose growth depends on rising acquisition spend and a growing sales team.

Who takes part
Product, marketing and pricing, around one table
When
Acquisition cost rises faster than revenue, or free users stop converting
Format
A focused programme

Proof.

  1. Kolecto2023 to 2024

    I owned the Product Marketing and Product-Led Growth strategy. Combining PLG with indirect distribution, the first customers arrived in batches of 100.

  2. Skello2024

    Head of Product Marketing & PLG, leading the team during its head’s leave.

  3. Doctolib2025

    I led Product-Led Growth initiatives as Strategy & Performance Director.

  4. Product Marketing Alliance Summit, Paris2024

    Talk on Product-Led Growth.

Mathieu’s methodology is highly effective. In three days, we not only identified our conversion problems but also obtained a precise action plan to solve them. Exactly what we needed.
Marc F.Product Leader, Series A
Land and expandThe pattern behind this work: one finance team of six seats spreads to operations and sales, eighteen seats and three times the revenue.

What comes next.

The programme ends with a product that carries part of the selling, and a team that knows how to keep testing. Three ways to go on.

Next sprint

Positioning Sprint

When the product sells itself to the wrong buyer, or cannot say why it wins.

See the Positioning Sprint

Keep it on course

Strategic Advisory

Regular sessions while your team runs the tests and moves the money.

See Strategic Advisory

Flagship

Fractional VP Strategy & Growth

If the plan needs someone in the seat to run it, I take the role for a while, build the function and hand it over.

See the fractional VP role

Turn your product into a growth engine you own.

Get in touchOr take the 12-question Quick assessment