Lost deals, by reasonwin/loss
No decision
Rival A
Rival B
“Price”
Rival #1
The status quoLost to “let’s wait”
Most lost deals go to no decision. We make the status quo your first competitor.
Read the disciplineProduct to Profit Diagnostic · Solo assessment open
See where your product leaks revenue. In one afternoon.
The method I use with my clients, turned into a self-serve diagnostic. You and your leadership team score the twelve disciplines that tie product to profit, and you leave with the leaks named, three bets to fund next and a 90-day plan. No consultant in the room.
SprintAbout 45 minutes per person, in several sittings · online
Your own assessment is open now. The leadership-team mode is coming soon: get notified.
Product-to-Profit cockpit
Activation
38%
Below 40 %
Net revenue retention
104%
+3 pts
Win rate vs status quo
27%
No decision leads
Last 30 releases, landed or not18 of 30 adopted
JanuaryToday
Lost deals, by reason
One promise across teams
Pricing power
Sales, product and marketing tell the same story in 6 deals out of 10.
Sounds familiar?
Most leadership teams feel the leak long before they can name it. Next year’s budget is about to be committed, the product team reports velocity, and nobody can say what each release returned.
win rate
Feature adoptionD+60
Pre-release
TargetPromiseChannelKPIThreshold
Shipped, never landed
Adoption gets a target and an owner before release, not after.
Read the disciplineActivationfirst value
0threshold 40 %100
Base expansionNRR
Signed, never expanded
The money is in the customers you already have. We wire activation to expansion.
Read the disciplineHow it works.
Three steps, one afternoon. No call to book, no workshop to schedule. The findings are yours.
- 01
Step 1 · about 45 min
Answer
You and your leadership team each rate ten statements per discipline, in several sittings if you like. Where your answers diverge is the first finding.
- 02
Step 2 · instant
Read
A score on each of the twelve disciplines, your profile across the four parts of the business, and the places where revenue leaks.
- 03
Step 3 · same day
Act
Three bets to fund next, each with an owner, a return to expect and a date to check it, and a 90-day plan your team can run on Monday.
- 04
If you want
A second read
Book a readout of your results with me. Nothing is automatic: if the plan needs no outside help, I will say so.
What you get.
Each discipline scored with the evidence behind it, the leaks named, and three bets to fund next: the four parts of the framework, three disciplines each, applied to your company.
- 01
Retention by cohort%
M0M1M2M3M4M5JanFebMarAprMayJunMonth 5 retention
%Lever that moved it
OnboardingYour score on each of the twelve disciplines, with what drives it
- 02
Exports take an hour.
Sales × 7We redo it by hand.
Support × 4We check it twice.
Success × 2Decision
Auto export in Q112 signals, one call→ roadmapA map of where revenue leaks between product and the business
- 03
Interview synthesis24 calls · 9 quotes
OnboardingPricingIntegrationsSetup took 3 weeksPer-module priceNo HubSpot syncWho owns the import?CSV onlyDiscount every quarterLost after day 1Cannot forecast costAPI needs a devYour leadership team’s blind spots: where your answers disagree
- 04
Roadmap = budget−30 % cut
Line Return Payback Billing export €€€ 4 mo Guided onboarding €€ 5 mo Dark mode ? cut VIP request ? cut Ranked by business impactdecidedThree priority bets, each with a return, an owner and a check date
- 05
One discipline, one owner
Discipline Owner Proof Positioning PM Win rate Launches LP Adoption D+30 Pricing RV Margin per plan No shared ownershipscopeownershipreporting lineA 90-day action plan, ready to share with your team
Health check · twelve disciplines
Understand
01Map the Terrain
Solid
02Get Ready for a Fight
Fragile
03Know Who's Paying
Holding
Shape
04Own Your Unfair Advantage
Solid
05Design Your Distribution
Fragile
06Design Your Revenue
Holding
Launch
07Fund What Moves the Business
Holding
08Orchestrate the Landing
Missing
09Build Your Demand Engine
Holding
Grow
10Activate, then Expand
Fragile
11Close the Feedback Loop
Missing
12Run the Operating Model
Holding
See the twelve disciplinesYour scores come from your numbers, your deals and your customers’ words.
For leaders who own a number.
You sense the product does not weigh enough on the numbers. The diagnostic shows you where it leaks and what to do first, before you spend the next year of budget.
CEO or founder
A fundraise, a budget, a new plan ahead.
You want to know what the product is worth to the P&L before you commit the next year of money.
Chief Product Officer
Returns, not velocity.
You want to walk into the executive committee with a business case for each line you fund.
Revenue leader
Deals lost before sales see them.
You suspect positioning, pricing or the launch, not the pitch, is costing you the quarter.
- Time
- About 45 minutes per person, in several sittings
- Where
- Online, at your own pace
- Who takes part
- You, and as many of your leadership team as you invite
- Availability
- Your own assessment: open now. Leadership-team mode: coming soon, get notified.
Why trust the read.
This is the read I run in my own engagements, now in your hands. I have watched the link between product and revenue break from almost every seat: R&D engineer, product manager, CPO, head of product marketing, strategy executive. The twelve disciplines come from the book I wrote on the subject.
Mathieu’s strategic diagnosis was a real moment of acceleration for us. In just one week, we had a clear roadmap and concrete actions for attacking our market. Three months later, our conversion rate had risen by over 40%.
What makes Mathieu different is his ability to combine strategic vision with concrete action. The diagnosis gave us both a clear vision of “where to go” and “how to get there”. A precious time-saver for an early-stage start-up like ours.
Mathieu’s methodology is highly effective. In three days, we not only identified our conversion problems but also obtained a precise action plan to solve them. Exactly what we needed.
What comes next.
The diagnostic ends with a plan, not a dependency. Three ways to go on from it.
On your own
Run the 90-day plan
The plan is written for your team. If it needs no outside help, I will say so.
Next sprint
Go at the biggest leak
If the leak is positioning or product-led growth, a focused sprint goes at it directly.
Flagship
Fractional VP Strategy & Growth
If the plan needs someone in the seat to run it, I take the role for a while, build the function and hand it over.
Start with your own map.
The assessment is open for individuals now. The leadership-team mode, where your answers are compared, is coming soon: leave your email and I will write once, the day it opens.
Check your inbox.
I sent a link to your email. One click on it confirms your address, and you are on the list.