Individual
Open now
For your own practice.
- Ten statements per discipline, one grid each
- A score and a band on each discipline, up to 1,000 XP each
- Your spidermap, XP, badges and snapshots to see what moved
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Quick assessment
How tightly is your product tied to your business?
Twelve questions, one per discipline. Score each from zero to two. Be honest: nobody is watching, and a flattering score only wastes your own time.
Your result
14/ 24
You are close.Aim your next three bets at your zeros.
Understand5 / 6
Shape3 / 6
Launch3 / 6
Grow3 / 6
The twelve disciplines of From Product to Profit.
The assessment covers the twelve disciplines that tie product to profit, in four parts of three. It measures how your company works, not how much you know.
12 questions · 24 points · No account
Level 1 · The Quick assessment.
For a CEO, founder or product leader who wants a first read of the company. If a question makes no sense to you yet, score it zero and note the discipline. That is your reading order. Your answers stay in your browser.
Your detailed reading
What to work on first.
Your three lowest scores, in the order of the twelve. Start there: they are where the next quarter's gains are.
Your gaps, discipline by discipline.
- 01
Read the market as it is, not as the pitch deck needs it.
What good looks like: A living market view that the executive team uses for planning.
- 02
Your biggest competitor is the customer who does nothing.
What good looks like: An ROI argument your champion can defend internally without you in the room.
- 03
Someone signs, someone recommends, someone blocks.
What good looks like: A buyer knowledge base that sales, marketing and product all draw from.
- 04
Positioning doesn’t describe the product. It designs the profit.
What good looks like: A repositioning you can tie to win rate, deal size or the quality of inbound pipeline.
- 05
The best product loses to the best distributed one.
What good looks like: A motion you designed or rebuilt, with its effect on acquisition cost or reach.
- 06
Charge for what grows when your customer wins.
What good looks like: Pricing run as a continuous capability, not a one-off project.
- 07
Your roadmap is a budget.
What good looks like: Priorities weighted by economic impact and strength of evidence, not by the volume of the last escalation.
- 08
A feature announced but not adopted is a cost dressed up as news.
What good looks like: A launch system with tiers, owners and retros that runs without you in the room.
- 09
Stop renting your growth at ad auctions.
What good looks like: A demand source the company owns that produces pipeline without new spend.
- 10
The money is in the customers you already have.
What good looks like: Activation, adoption, expansion and renewal run as one system.
- 11
Proof beats opinion, as long as it travels.
What good looks like: Decision forums that start from the data and the customer’s own words.
- 12
How you’re organised beats what you want to do.
What good looks like: One accountability system across product, marketing, sales and finance.
Go further: Altitude by rocket.pm.
The Quick assessment is one question per discipline, about your company. Altitude maps your own product-to-business skills: ten statements per discipline, a band on each, and you come back to see what moved.
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Your gaps, discipline by discipline, the three to work on first, and where to go from there. Enter your email and your reading opens right here.
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Level 2 · Open now
Want to go further? Map your skills with Altitude.
Map your product-to-business skills: for product marketers, product managers, founders and business leaders who want a precise map of their own practice. Twelve grids, one per discipline, ten statements each: three basic, four intermediate, three advanced. Plan about 45 minutes, in several sittings, and come back later to see what moved.
Team
Coming soon
For leaders who want the map of their team.
- Everything in Individual, for every member of your team
- A seat manager: add, assign and reassign seats
- Invite your team by email
- Steer the team: where you stand on each discipline, where answers disagree, what moved since the last run
One email when team workspaces open.
Check your inbox.
I sent a link to your email. One click on it confirms your address, and you are on the list.
Turn your score into a plan.
A score tells you where you stand. In a 30-minute call, we look at what it means for your numbers and where to start.