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Selected work

Real seats. Real numbers.

What the seat was, what I did, and what changed. Every engagement since 2023 has been through rocket.pm, my own practice.

Seats over timerocket.pm In-house
Sewan
Thiga
Batch
Kolecto
Skello
Doctolib
20132016201920222025

Engagements

Three rocket.pm engagements

KolectoCrédit Agricole Group

Seat
Product Marketing & PLG, then VP Strategy, then VP Strategy & Innovation
When
2023 to today
20 → 60people
100customers per batch
€100MSeries B

What I did

  • Supported the company from 20 to 60 people and from no product to launch: roadmap, positioning, messaging, enablement, soft then hard launch on the French market.
  • Combined Product-Led Growth with indirect distribution. The first customers arrived in batches of 100.
  • Built the investor deck, introduced the product marketing function and built the team to sustain it.
  • As VP Strategy, worked on the strategic vision, financial projections and business plan with the CEO, the Chief of Staff and the CFO.
  • Drove and structured the executive materials for a validated €100M Series B.

rocket.pm engagement

Doctolib

Seat
Strategy & Performance Director
When
May to December 2025
15people led

What I did

  • Led a team of 15 strategists, business partners and product marketing managers to drive performance and revenue through a growth strategy.
  • Led Product-Led Growth initiatives.
  • Kept the team grounded in clinical reality through weekly conversations with healthcare professionals.

rocket.pm engagement

Skello

Seat
Head of Product Marketing & PLG
When
September to December 2024

What I did

  • Led the product marketing team during its head’s leave, focusing on Product-Led Growth and product marketing.

In-house

Thiga

Seat
Consultant, then founder of the Product Marketing business unit
When
2019 to 2022
10positions opened
50+interviews

What I did

  • Created and led the Product Marketing offer: hiring, sales, staffing and marketing of the offer.
  • Built the Product Marketing Framework (6 skill families, 30+ responsibilities) from more than 50 interviews.
  • Thiga engagements: CPO at OuiCar, Lead Product Marketing at AXA Climate, Lead Product Design at Edenred France.

In-house

Sewan

Seat
First product person, then Head of Product Marketing
When
2013 to 2019
30 → 500+people
€9M → €130MARR

The company grew; I was one of many people who made it happen.

What I did

  • Joined a 30-person start-up as its first product person.
  • Defined product strategy and positioning, and crafted the messaging partners and resellers sold with.
  • Launched the company’s first country outside France, Sewan España, in 2017.

Also

Smartbox Group, rocket.pm client · Batch, Lead Product Marketing (2022 to 2023, in-house) · Molotov TV, Senior Product Manager (2019) · Orange, Product Manager (2011 to 2013)

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