Three rocket.pm engagements
KolectoCrédit Agricole Group
- Seat
- Product Marketing & PLG, then VP Strategy, then VP Strategy & Innovation
- When
- 2023 to today
What I did
- Supported the company from 20 to 60 people and from no product to launch: roadmap, positioning, messaging, enablement, soft then hard launch on the French market.
- Combined Product-Led Growth with indirect distribution. The first customers arrived in batches of 100.
- Built the investor deck, introduced the product marketing function and built the team to sustain it.
- As VP Strategy, worked on the strategic vision, financial projections and business plan with the CEO, the Chief of Staff and the CFO.
- Drove and structured the executive materials for a validated €100M Series B.

