Library
Everything I have said in public.
Talks, podcasts, interviews, articles and the tools I have built, on product marketing, pricing, positioning and Product-Led Growth. Most of it is in French.
Talks and meetups
- September 2025Talk on product marketing and revenue
Marseille
French - March 2024Talk on Product-Led Growth
Product Marketing Alliance Summit, Paris · Speaker announcement by Product Marketing Alliance.
English - July 2023
- 2023Talks and panel on product marketing and PLG
FrenchProduit meetups, Aix-en-Provence, Lyon and Marseille
French - December 2022Talk on discovery
Skello meetup
French - June 2022
- UndatedProduct Marketing, from theory to practice
FrenchProduit meetup #15, with Cassie Leroux · Talk with Cassie Leroux on product marketing in practice.
FrenchFrenchProduit
Podcasts
- 2025Faire du product marketing un levier business
Le café du market’, episode 159 · Turning product marketing into a business lever: role, team, integration. Rebroadcast in 2026.
- October 2024Définir sa stratégie de pricing
Le café du market’, episode 108 · Pricing models, and how to define, test and evolve a pricing strategy as you grow.
FrenchApple Podcasts - 25 January 2024Comprendre le Product Marketing Management en startup vs en scale-up
Just a Click, episode 52 · When product marketing works without a dedicated PMM, and when the role has to be formalised.
French - 13 April 2023Les spécificités du Product Marketing en France vs. US
Product Marketing Stories, episode 2 · Three reasons product marketing differs between France and the US, and practical advice for PMMs.
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Interviews and press
- July 2025
- 26 March 2023Product Marketing : comprendre les bases du métier en 5 questions
Le Ticket · Quoted throughout the Le Ticket feature on product marketing, among five product marketers.
French - 23 March 2023Le Product Marketing permet de faire le pont entre le produit et le business
Le Ticket · Interview on product marketing as the bridge between product and business, and why it should sit in product.
French - 19 May 2022
Articles
- 28 September 2021
- UndatedLe Framework du Product Marketing
Thiga · Three disciplines (understand, shape, execute) and eight activities.
FrenchLinkedIn version - UndatedComment créer une équipe Product Marketing ?
Thiga · Building a product marketing team, with insights from PayPal and BlaBlaCar leaders.
French - Undated
- Undated
- UndatedComment créer ses buyer personae ?
Thiga · Seven tips to build buyer personas from research and interviews.
French - Undated
Selected LinkedIn posts
- 6 December 2024Product Marketing Wrapped 2024
LinkedIn
English - 6 November 2024
- 1 October 2024On pricing, my favourite product marketing topic
LinkedIn
French - 8 February 2024
- 8 December 2023
- 29 June 2023
- 22 June 2023
- 29 March 2023
- 21 September 2022
Tools and frameworks
- 2026Quick assessment
rocket.pm · Twelve questions from the book: score your company on the twelve disciplines.
English - January 2023Product Marketing OS
Product Hunt · A Notion workspace for product marketers, with more than ten templates.
English - January 2021Evolve
Thiga · A self-assessment tool for product managers, 242 skills in 9 families. Team project.
French - 2021The Product Marketing Framework
Thiga · Skill families and responsibilities of product marketing, built from more than 50 interviews.
French - 2021One team, one dream
Newsletter · The product marketing newsletter, for a French audience.
French