The Product Marketing Career Ladder: From Associate to VP
Eight levels and one fork: what you own, what you must prove and what keeps you stuck at each step of the product marketing career ladder.
Blog
Product marketing, written down.
Long-form notes on product marketing as a business function: what the job is, when to staff it, and the twelve disciplines behind it.
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What Product Marketing Actually Is (and What It Is Not)
A definition of product marketing you can defend in front of a CEO, a product manager and a sales director, and what the job is not.
When Should a Startup Hire Its First Product Marketing Manager?
Headcount is a weak signal. Hire your first PMM when product marketing, spread across too many people, creates more noise than value.
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How to Become a Product Marketing Manager
There is no degree for product marketing. Four doors in, the skills interviews really test, and three proof projects to build before the title.
Product Manager vs Product Marketing Manager: Who Owns What
The PM designs the product, the PMM designs the offer. A decision-by-decision split to end the duplicates and the gaps between the two roles.
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Product Marketing by the Numbers: Team Size, PM Ratio, Reporting Lines
The public numbers on product marketing teams, dated and sourced: PMMs per PM, team size, reporting lines, time spent, and what the surveys leave out.
Should Product Marketing Report to Product, Marketing or Revenue?
Most PMMs report to marketing. Eight questions to pick a better reporting line: product, revenue or strategy, depending on where your decisions sit.
How to Hire a Product Marketing Manager: Scorecard, Interviews, Case Study
A hiring process for product marketers, from written mandate to decision, that screens out the content PMM and the slides PMM before day one.
Your First 90 Days as a Product Marketing Manager
A 90-day plan for a new product marketer: earn the trust of product and sales before producing a single asset, then pick one visible win.
How to Measure Product Marketing (the Function, Not the Launch)
A scorecard for the product marketing function that holds up in front of a CFO: influence, adoption and outcome, with honest attribution.
Altitude by rocket.pm
Score yourself on all twelve.
Discipline by discipline, the disciplines nobody owns show up first. Plan about 45 minutes; you can do it in several sittings.
